Independent product company

Useful products,
thoughtfully made.

We create practical apps and web products that make everyday ideas easier to use, keep, and enjoy.

Explore products

Hong Kong based · Established 2024 · 100% independent

Lentist app icon
Lentist
Wallura app icon
Wallura

Products with a clear purpose.

Two distinct experiences, each built around a simple consumer need.

Lentist app icon

Lentist

Custom lenticular memories.

Create, order, and track custom lenticular photo prints made from the moments that matter. Ships worldwide from our Hong Kong facility.

No account required • Global shipping • Live order tracking

Trusted by 50,000+ customers worldwide

Now shipping globally

Wallura app icon

Wallura

Living wallpapers for iPhone.

Discover living wallpapers generated on your device, with no account required and privacy built into every feature.

On-device processing • Zero data collection • New weekly drops

4.7 ★ average rating from 15,000+ reviews

Available globally

2 products 100,000+ users 4.7 ★ average rating

Lentist turned my favorite photos into something truly unique. The quality is outstanding.

Sarah K. • App Store

Wallura is the only wallpaper app I keep coming back to. Love that it respects my privacy.

Marcus T. • Twitter

How we approach product work.

Useful choices, careful details, and honest communication guide what we build.

Useful by design

Every product starts with a focused job and removes friction around it.

Lentist cuts out account creation — just upload and order.

Global by default

Clear interfaces and accessible experiences serve people across markets.

Wallura supports 12 languages, used in 170+ countries.

Privacy conscious

We limit data use and explain product practices in plain language.

All Wallura wallpapers generate on-device — zero data stored.

A company you can verify.

FLYWHEEL EFFECT LIMITED is a Hong Kong company creating consumer apps and web products for a global audience.

We publish our full legal identity because independent companies shouldn't be black boxes. Verifiable transparency is the foundation of trust.

Contact the company
Legal name
FLYWHEEL EFFECT LIMITED
Company number
79533248
Registered address
UNIT A25, FLAT 1-4, 5/F, NEW TREND CENTRE, 704 PRINCE EDWARD ROAD EAST, SAN PO KONG, KOWLOON, HONG KONG
Email
support@flywheeleffect.net