Thoughtful tools over unnecessary complexity.
We focus on clear product ideas, approachable interfaces, and details that make a useful experience feel natural.
Our current products include Lentist, a service for custom lenticular photo prints, and Wallura, an iPhone wallpaper studio designed with privacy in mind.
Our story
Founded in Hong Kong in 2024, FLYWHEEL EFFECT LIMITED was built on a simple idea: software should work for people, not the other way around. We build products that solve real problems without the noise.
Our values
Privacy by design. We don't collect personal data unless it's absolutely necessary to deliver the service. Every product starts with privacy as a core feature, not an afterthought.
Global accessibility. Our products are built to work for people everywhere, with support for multiple languages and global payment methods.
Transparent operations. As a registered Hong Kong company (Company No. 79533248), we maintain full legal transparency and publish our complete corporate information publicly.
Company registration
FLYWHEEL EFFECT LIMITED is a private company limited by shares, registered under the Companies Ordinance (Chapter 622 of the Laws of Hong Kong). Our registered office is located in San Po Kong, Kowloon, Hong Kong.